The furniture industry is one of those that has seen growth during the pandemic. This was due, among other things, to how important comfort has become in the home (and home office) space. However, as demand grows, so does competition. That’s why there’s no hiding the fact that furniture advertising is more important than ever right now. How can you effectively market in this market sector? How can you increase furniture sales? We have a few tips for you.
Selling furniture starts with understanding your target customer group
If you are wondering how to sell furniture effectively and attract the right used furniture buyers in Dubai, defining your target group, i.e. your potential customers, is one of the basic marketing guidelines you should consider, regardless of the industry.
So why are we writing about such an obvious issue? Our experience shows that many entrepreneurs approach this topic “carelessly” and:
- is based on one’s own beliefs and assumptions – rather than on “hard data” and observations;
- wants to direct its offer to the widest possible audience.
The problem is that if you operate in the furniture market, then… your offer cannot be directed to everyone. The sale of office furniture is based on something different, and something else is important when selling a custom-made kitchen to an individual customer.
You probably know the good old saying that if something is for everything, then… exactly.
So, to start, think carefully about who your audience is. Here are a few things to consider.
How do you sell furniture? Graphics are the basis of furniture store advertising.
There has already been a bit about furniture photos in advertising, but this topic is so important that it needs to be continued. Why? Because the “inconsistency” of graphics with the image of your online store and the expectations of its customers is just one of many sins you can commit.
Here are a few other things to pay close attention to when selling furniture online in the context of graphics.
Authentic photographs, realistic-looking renders instead of “plastic” photos
In online furniture sales, the quality of photos is one of the most important elements that influence the purchasing decisions of potential customers. Too poor quality product graphics or the artificial appearance of renders is not a good direction. Therefore, if you want to effectively sell furniture, you should not, for example, upload photos taken “quickly” with a smartphone to an online store. However, you should also not go overboard in the other direction. It is worth remembering that furniture is for people. And this means that it is worth showing it in a natural context, and not on an artificial “stage”, even if it is only the work of a graphic designer or architect.
Selling furniture online requires attention to detail – customers need to see what the furniture looks like in real life. Overly artificial renderings can be misleading, which leads to a loss of customer trust. So if you’re planning a product session – regardless of whether you sell garden, office, or kitchen furniture:
- Take photos in a natural setting – so that the customer can imagine what the furniture will look like in their home or office;
- Include at least 1-2 photos with people – this is a good point of reference that will allow the viewer to get acquainted with the proportions of a given structure.
This will make your offer more user-friendly and your chances of selling furniture online will increase.
Graphics + short description = a great addition to a longer text
If you plan to sell furniture online to second-hand furniture in Dubai, you certainly know that it is important to prepare good product descriptions. Indeed, those written in the language of benefits, and at the same time using good keywords, will strengthen the message and positioning of the website and your offer in Google.
Remember, however, that for your target group to want to read them (or even “scan”), they must be sufficiently motivated to do so. In addition to written content, photos enriched with “arrows” with slogans describing the key advantages of the furniture will be useful. This is another message that will appeal to the customer in your online furniture store.
