The newly evolved social e-commerce has really revolutionized the concept of online shopping. Social e-commerce platforms involve the use of social networks and messaging applications to enable the buying and selling of products while at the same time offering the buyer a personalized engagement and an interesting shopping experience. What makes Meesho unique and how is meesho different from Amazon popular online shopping sites are in India but have a different target market. Meesho’s business model focuses on the micro-entrepreneurship strategy so that individuals can earn through their social networks.
Market growth
Currently, e-commerce is increasing in India, and further expansion is expected in the near future, especially in small cities and villages. Thus, Meesho fills this gap and is engaged in sales through micro-entrepreneurs, it can cover as many consumers as it wants through its resellers. Meesho received the second-highest order market share of this year’s festive sale, leaving behind Amazon. At the same time, Flip kart group platforms dominated both the total orders and unique gross merchandise value market.
Understand the online marketplace
In India, there are two main channels for selling the products: Amazon and Meesho. Selling on Amazon requires signing up for an Amazon seller account, cataloging the products, and processing sales. In conclusion, there is something beneficial for each seller on both platforms, namely Amazon and Meesho, within the Indian online marketplace. Amazon, with its customer traffic and presence, gives sellers a massive edge. Again, Amazon’s search engine aids sellers in acquiring a better market by connecting them with potential buyers.
Functioning of meesho and Amazon
They are empowered to be resellers and make commissions that never end sales without investing any capital in inventory. Moreover, reselling could be practiced from your residence’s console. Amazon allows the selling and reselling under specified circumstances. For that, the sellers must obtain a brand authorization letter from the brand whose product they intend to sell. Lastly, they need to procure invoices from the supplier, too, which must have the details of the former’s product along with his GST registration.
Direct customer access
By owning your e-commerce website, you enjoy direct access to customers, which enables personalized engagement and relationship building. Such personalization plays a role in instilling customer loyalty, which leads to long-term success. Control over branding is another boon of having an independent website. Your brand image can be molded while ensuring an optimal customer experience through carefully selected products. While advertising on platforms such as Amazon vs meesho, one has to track the regulations and rules that might maximum value the control of the industry over their risk. This is challenging for the product, as it wants to produce over others in the contest.
Is Meesho the best?
This might be better on a general level, but it excels in some dimensions. It is one of the best platforms for enjoying budget shopping and reselling affordable fashion or home products. Meesho offers affordable clothing, accessories, and home essentials in different kinds and varieties. It’s a one-stop shop for budget shopping because it offers a diverse range of products across several categories. Meesho provides easy return and refund policies; however, this could vary from seller to seller.
