A mobile-first web design is a must for almost every business in NYC. Expert web designers also want to deliver exceptional mobile experiences to their customers. The article discusses how a mobile-friendly web design benefits a business.
Have you planned to invest in a new website development project for your startup in NYC? A professionally created website establishes your business in the digital world. But, without a mobile-friendly user interface, you may lose your target visitors.
The best web design company NYC focuses on the web site’s mobile-friendliness to help you increase sales and earn more revenue.
Why do you need a mobile-first design for your startup in NYC?
A business website should run smoothly on both desktop and mobile platforms. A mobile-first design is beneficial to your business in different ways.
1. Drives more traffic
NYC startups that aim to bring more mobile traffic should launch a mobile-friendly website. For instance, if you want your visitors to download a mobile app, build a mobile-first web design. It will also improve your organic ranking in the search results.
2. Save money and time
Some startup owners in NYC invest in multiple website versions to serve visitors with different screen sizes. If the majority of potential customers use smartphones, a responsive and mobile-friendly site is the most profitable solution.

3. Better user experience
Startups targeting smartphone users should invest in a mobile-friendly website interface to deliver the best user experience. Professionals at the web design agency NYC will create a visual hierarchy and highly legible fonts for mobile users. Moreover, they leave some white space to include the essential details without creating a messy design. So, hire the experts to develop a mobile-first, responsive website.
4. Lower the bounce rate- Higher conversion rates
A high volume of mobile traffic does not mean more sales. Your primary focus should be on conversion rates. If your website gives the best experience to smartphone users, there is a chance of higher conversion. Your potential customers can easily browse products on your platform and make a deal.
5. Boost the loading speed
A faster-loading website provides a positive experience to visitors. So, web design firms NYC check the loading speed before launching the site. They create lighter web pages for your responsive website. Even smartphone users with slower internet connections can load the site without a hassle.

6. High adaptability
With the emergence of new screen sizes and devices, a mobile-friend design approach has become vital. This design easily adapts to new devices and makes your website future-proof. Most smartphone users update their devices regularly. Still, the main functionality and content of your site will be accessible to every user.
So, these are the main reasons for developing a mobile-first website design for your startup business in NYC. Hire experts from the most reputed company and let them build a fast-performing website.
What are the best mobile-friendly website design practices?
Professional web designers in New York City implement the best strategies for creating a smartphone-friendly website.
- The design should be simple– An uncomplicated interface is easily navigable to let visitors access your products and services. It ensures visitors can focus more on the important sections of your site.
- A flawless content hierarchy– Experts create a content hierarchy to show the most significant actions and information. Users can take the right action without effort.
- Use clear language– The language used for your web content should be comprehensible. Avoid using complex jargon for your content. It ensures your target audiences will not feel confused.
- Design for touch-sensitive devices– Most consumers use smartphones and other touch-sensitive gadgets. So, the design should be optimized for touch interactions and swiping gestures. Users can easily tap on the buttons on your website. The designers avoid placing the elements closely to provide the best experience.
- Optimized speed– Compressed images help you avoid speed-related issues with your website. Your designers will also reduce the number of HTTP requests to ensure faster load times.
- No disruptive pop-ups- Most smartphones have space constraints, and users never like to see pop-ups while navigating a site. So, web designers add only the relevant content to the site.
- Thumb-friendly elements– Thumb-friendliness is another strategy for the mobile-first design. The most common clickable UI elements are hyperlinks, icons, and buttons. They need to be big to allow users to click on them with a thumb. The minimum size for a clickable website element is 44 pixels.
Hire the best website designers in NYC
Branding New York City is a reputed web design agency with a team of dedicated web designers. Consult the expert team to know how they design a mobile-friendly website. Dedicated designers and programmers work together to deliver flawless web design. They will test the performance of your site and ensure no technical flaws. You can also hire them to refresh your existing website and make it mobile-friendly. So, contact Branding New York City and get the best services.